How to Build Social Content Pillars

Teach something useful

Teach something useful is a useful checkpoint when building a digital marketing system. Consider your audience, business goal, available resources and the next action you want people to take. Test one change at a time and review the evidence before scaling.

Show the product or service in context

Show the product or service in context is a useful checkpoint when building a digital marketing system. Consider your audience, business goal, available resources and the next action you want people to take. Test one change at a time and review the evidence before scaling.

Share your process and point of view

Share your process and point of view is a useful checkpoint when building a digital marketing system. Consider your audience, business goal, available resources and the next action you want people to take. Test one change at a time and review the evidence before scaling.

Answer common questions

Answer common questions is a useful checkpoint when building a digital marketing system. Consider your audience, business goal, available resources and the next action you want people to take. Test one change at a time and review the evidence before scaling.

Review performance and refine

Review performance and refine is a useful checkpoint when building a digital marketing system. Consider your audience, business goal, available resources and the next action you want people to take. Test one change at a time and review the evidence before scaling.

Educational information only. Results vary by business, audience, implementation and market conditions.