Marketing Metrics That Help You Make Better Decisions

Choose metrics tied to the goal

Choose metrics tied to the goal is a useful checkpoint when building a digital marketing system. Consider your audience, business goal, available resources and the next action you want people to take. Test one change at a time and review the evidence before scaling.

Check lead quality alongside volume

Check lead quality alongside volume is a useful checkpoint when building a digital marketing system. Consider your audience, business goal, available resources and the next action you want people to take. Test one change at a time and review the evidence before scaling.

Track conversion rates at each step

Track conversion rates at each step is a useful checkpoint when building a digital marketing system. Consider your audience, business goal, available resources and the next action you want people to take. Test one change at a time and review the evidence before scaling.

Include cost and revenue where reliable

Include cost and revenue where reliable is a useful checkpoint when building a digital marketing system. Consider your audience, business goal, available resources and the next action you want people to take. Test one change at a time and review the evidence before scaling.

Use reports to decide the next experiment

Use reports to decide the next experiment is a useful checkpoint when building a digital marketing system. Consider your audience, business goal, available resources and the next action you want people to take. Test one change at a time and review the evidence before scaling.

Educational information only. Results vary by business, audience, implementation and market conditions.