A Landing Page Checklist Before You Run Ads

Match the page to the ad promise

Match the page to the ad promise is a useful checkpoint when building a digital marketing system. Consider your audience, business goal, available resources and the next action you want people to take. Test one change at a time and review the evidence before scaling.

Make the primary action obvious

Make the primary action obvious is a useful checkpoint when building a digital marketing system. Consider your audience, business goal, available resources and the next action you want people to take. Test one change at a time and review the evidence before scaling.

Remove unnecessary form fields

Remove unnecessary form fields is a useful checkpoint when building a digital marketing system. Consider your audience, business goal, available resources and the next action you want people to take. Test one change at a time and review the evidence before scaling.

Check mobile speed and readability

Check mobile speed and readability is a useful checkpoint when building a digital marketing system. Consider your audience, business goal, available resources and the next action you want people to take. Test one change at a time and review the evidence before scaling.

Verify conversion tracking

Verify conversion tracking is a useful checkpoint when building a digital marketing system. Consider your audience, business goal, available resources and the next action you want people to take. Test one change at a time and review the evidence before scaling.

Educational information only. Results vary by business, audience, implementation and market conditions.