A Simple Digital Marketing Plan for a Small Business

Start with a business outcome

Start with a business outcome is a useful checkpoint when building a digital marketing system. Consider your audience, business goal, available resources and the next action you want people to take. Test one change at a time and review the evidence before scaling.

Define the audience and offer

Define the audience and offer is a useful checkpoint when building a digital marketing system. Consider your audience, business goal, available resources and the next action you want people to take. Test one change at a time and review the evidence before scaling.

Choose one or two channels

Choose one or two channels is a useful checkpoint when building a digital marketing system. Consider your audience, business goal, available resources and the next action you want people to take. Test one change at a time and review the evidence before scaling.

Create a repeatable content and campaign rhythm

Create a repeatable content and campaign rhythm is a useful checkpoint when building a digital marketing system. Consider your audience, business goal, available resources and the next action you want people to take. Test one change at a time and review the evidence before scaling.

Measure actions, not just attention

Measure actions, not just attention is a useful checkpoint when building a digital marketing system. Consider your audience, business goal, available resources and the next action you want people to take. Test one change at a time and review the evidence before scaling.

Educational information only. Results vary by business, audience, implementation and market conditions.